Will Rimell

AP’s interactive trade show hits the right notes in Harrogate

Last Thursday saw Andrew Page successfully hold its first AutoInsider Live interactive trade show and hailed it as the start of many, with future dates set to be announced

21 May 2014

Unipart’s garage network to benefit from new online tool

Motorists could be set for a more efficient servicing offering, with Unipart Automotive’s new Quote Finder Tool. It says it is in the perfect position to support both its 700 strong independent garage network through its Car Care programme and motorists, as it can supply information on its nearest garage and a price estimation for their initial request

21 May 2014

Upsell with care to keep customers happy

John Genge explains the finer points of getting customers to spend more without them feeling like they’ve paid over the odds

20 May 2014

CAT Factor Lives: John Woolfe Racing

David Riswick says trends, fads and skateboards have shaped John Woolfe Racing’s history. John Woolfe Racing has been around for almost 50 years, and the name harks back to a racing great who tragically lost his life at the beginning of the 1969 Le Mans race

20 May 2014

DMFX becomes the 100th to undergo Groupauto rebrand

Darlington-based motor factor, DMFX Ltd, has become the hundredth business to undergo a full Groupauto re-brand. DMFX, who have been members of the buying group for eight years, wanted the rebranding transformation to be carried out, tot stands out on the street it resides, while also capitalising on extra signage and window graphics in and around the business

20 May 2014